A BOOK CALLED CHERU - Artbook

186 pages | dimensions: 13x18,5 cm (closed) | edition of 100 | stamped
printed on Munken Pure / GLBF Basic Transparent / Crush Corn
 
A playful approach in creating a whole fantastic universe with the font called "CHERU“. Accompanying the release of the font, this book is "The alphabet according to a font called CHERU".
 
Form follows coincidence.
While creating this „Universe called Cheru“ Athens-based graphic designer Christoph Alexander Gratzer (AKA Exidas) followed this method to a T and out came a 186 pages strong book full of holy quotes and mesmerizing graphic experiments.
 
Over the period of 2 years he designed this book in many steps of artistic deconstruction and reconstruction to find the right flow for its story to tell, becoming very personal but also political in the process.
 
Ode to a font
By playing vividly with the roughness of the font itself — a dedication to the legacy of the signpainters of Africa — and filling „CHERU’s alphabet“ with quotes mostly connected to the Hip Hop and Dub cultures, he is so deeply rooted in, shows its immediate connection to street art.

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GRAPHIC DESIGN BOOKS
ART BOOKS

A "Unfnshd Anagram Lover™" - Production
Text & Photos by Sira-Zoe Schmid